This is a video capture of a 300×250 Rich Media online advertisement built using the Flite ad platform. This OLA used the Tide Halloween Vines videos to capture the social buzz for a poll to engage users to watch, rate, and share.

Using the Adobe Creative Suite I created all assets, made the functionality, and published the ad in the Flite ad platform.

You can read more about the social impact on Ad Week (2), BuzzFeed and Mashable.